Welcome to Happy Nation® Clothing, Bras, and Underwear! We are thrilled you’ve found your way to our little slice of comfort on the web.
Back in 2015, our founder Sarah was on a quest for the perfect pair of underwear. No matter where she shopped, she struggled to find options that were both comfortable and stylish. Why was it so hard to find cute undies that didn’t ride up or pinch all day? There had to be a better way!
An idea was born: create a line of underwear focused on happiness first. Our motto is “comfort sparks joy!” After all, when you feel comfortable in your own skin, it radiates into every aspect of your life.
Sarah got to work designing underwear and bras that were soft, breathable, and made to move with women’s bodies throughout the day. After sourcing luxuriously smooth fabrics and obsessing over every seam, the first Happy Nation® collection was born!
The response was immediate. Women everywhere raved about how the boutique-quality styles made them look and feel amazing.
Fast forward to today, and we’ve expanded our collection to include apparel like hoodies, leggings, and tees with the same focus on premium fabrics and feminine silhouettes. While we’ve grown over the years, our mission remains the same: to spread joy through radical comfort!
Our Values
At Happy Nation®, we believe fashion should make you feel confident and comfortable in your own skin. We live by the following values in everything we do:
Comfort is Queen
From our super-soft fabrics to our non-binding waistbands, your comfort is our top priority. Our design process starts with feel-good materials and construction to ensure you can move through your day without adjustment or irritation. Say goodbye to tags, bands, and seams that dig in!
Wellness Starts From Within
We design our pieces with your health in mind to promote self-care from the inside out. Our breathable, natural fabrics help your skin feel its best, while stretchy silhouettes move with your body. Consider it an act of self-love every time you get dressed!
Kindness is Key
Our team treats each other, our customers, and our community with compassion. We believe kindness is at the core of feeling comfortable in your own skin. That’s why we donate a portion of proceeds to organizations supporting women’s health and wellness.
Diversity Makes Us Shine
Happy Nation® celebrates bodies of all shapes, sizes, and colors. We make an effort to showcase a diverse range of models to inspire confidence and body positivity in our community. There is no “ideal” woman, only your ideal comfort!
Eco-Conscious is Common Sense
We think about the environment in all we do, from seeking sustainable fabrics to eliminating plastic packaging. The future happiness of our planet informs every decision. When you shop Happy Nation®, you invest in comfy style and greener manufacturing.
Our Fabrics
The magic of Happy Nation® starts with our high-quality fabrics. We carefully test materials to bring you opulent softness that stands the test of time.
Cotton
The cotton favorites in our collection come from fine, breathable sources like pima and supima cotton. From buttery tees to stretchy undies, cotton keeps you cool and comfortable all day long.
Micro Modal®
This sustainable fabric offers a luxuriously smooth feel. Made from beechwood fibers, Micro Modal® has a softness that lasts through repeated wear and washing. Perfect for our panties and lounge sets!
SPANDEX®
Also known as elastane, this ultra-stretchy fiber adds the perfect amount of give to our cotton and modal pieces. Just a touch of SPANDEX® allows our fabrics to move with your body.
Supplex®
Our athletic-inspired bras and leggings feature this quick-drying nylon fabric with plenty of stretch. Supplex® wicks moisture to keep you cool and dry during action.
Organic Bamboo Rayon
From our buttery tees to our silky robes, bamboo rayon has a delightfully soft drape. As a breathable and thermo-regulating material, it’s ideal for layering year-round.
We love fabrics that make you say “ahhh” the moment you slip them on. Our team is constantly exploring innovative textiles to raise the comfort bar even higher!
Our Most Loved Collections
The Happy Nation® experience is about more than individual pieces. We design collections that inspire head-to-toe outfits suited for lounging, self-care days, workouts and more. Here are some of our most-loved collections:
The Serenity Loungewear Collection
Relaxation starts with our Serenity pieces, crafted from wispy modal or slinky bamboo rayon. The collection includes the Mystic Robe, Harmony Pajama Set, and Tranquility Kimono – perfect for at-home spa days!
The Namaste Activewear Collection
Whether you’re headed to yoga, barre class, or just running errands, our Namaste collection moves with your body for effortless style. We use moisture-wicking, stretchy fabrics so you can breathe easy.
The Daily Essentials Underwear Collection
Our #1 seller, the Everyday Undies offer a barely-there feel with seamless edges that disappear under clothes. Whether it’s the cheeky, thong, or brief, you’ll want one for each day of the week!
The Self Love Basics Collection
Running low on off-duty essentials like basic tees, tanks, or pullovers? Our value-packed basics combine everyday comfort with our signature soft fabrics.
The Cloud 9 Bras Collection
Our fan-favorite bras feature wide straps, secure enclosures, and tagless designs so you can forget you’re wearing one! The Cloud 9 collection includes options for every shape and size.
Our Commitment to Quality
Happy Nation® delivers boutique quality without the boutique price tag. How do we pull that off?
Thoughtful Sourcing
We build relationships with manufacturers who meet our standards for ethical working conditions and sustainable practices. The wellbeing of their workers and environment is just as important to us as the end product.
OEKO-TEX® Certified
Wherever possible, our fabrics hold OEKO-TEX® certification to ensure they are free from harmful chemicals and safe for sensitive skin.
Pre-Wash for Softness
Before sewing each garment, we pre-wash the fabrics so they feel irresistibly soft straight out of the package. No more scratchy tags or linings – just smooth comfort!
Careful Construction
Every detail has been tested, from lay-flat waistbands to bonded seams that prevent skin irritation. We examine each piece to make sure it looks and feels luxurious.
From start to finish, we design pieces that stand the test of time – without testing your patience. Our quality control team ensures consistent comfort and craftsmanship in each new collection.
Our Happy Customers
While we love our fabrics, fits, and designs, our favorite part of Happy Nation® is happy customers! Here’s what women are saying:
“These are without a doubt the most comfortable pair of underwear I’ve ever put on. I literally forget I’m wearing them. I’ll be purchasing more ASAP!” – Jess, CA
“This bra changed my life! After years of stiff, stabby underwire bras, the Cloud 9 bra is like a dream. My posture instantly improved and no more back pain.” – Amanda, TX
“I love the super soft modal fabric of the Harmony Pajamas. They feel luxurious but are so lightweight and breathable! I never want to take them off.” – Heather, NY
“The Tranquility Kimono makes me feel like I’m at a spa even when I’m just vegging out at home. Can I just live in it? The fabric drape is divine.” – Sara, OR
We love bringing joy to the community and making comfort stylish. Our mission is for every piece to make you feel confident, carefree, and content in your skin!
Happiness Guaranteed
We stand behind the quality and comfort of our collections. That’s why we offer free shipping and returns, plus a happiness guarantee.
Not totally loving an item? Return it to us within 60 days for an easy refund or exchange. We’ll even cover the shipping cost back to our returns facility.
Our goal is to spread happiness through radical comfort. If you’re not 100% satisfied, we’re here to make it right. Reach out to our customer care team at [email protected] so we can get you back to your comfy place!
Ready for Comfort?
That’s our story – from an idea sparked by a quest for everyday comfort to a community empowered to feel their best from the inside out. Now you know what makes us tick and why we get out of bed every morning excited to raise the comfort bar even higher.
We can’t wait for you to experience Happy Nation® for yourself. Shop our collection now to discover the bliss of wellness-focused fashion. Here’s to comfort first and feeling your happiest every single day!